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Eduardo Herrera — the Brazilian invasion continues

Reported by gergi108 / Submitted 24-05-06 22:22

Throughout the scene, the Brazilians have exploded: in terms of sunglasses-wearing happy clubbers and also in terms of a team of Brazilian djs sweeping the dance scene. Having seen Eduardo Herrera rock the Fridge and Brixton Academy I jumped at the chance to interview him at Reaction, a new Brazilian party in Leicester Square’s Oxygen Bar.

Eduardo has tremendous energy and is one of the most versatile djs around with his ability to mix genres, having been mixing for 19 years. Originally from Brazil’s Porto Alegre, he first moved to London just over four years ago, then most recently to Brighton, and has played for the biggest hard dance promotions in the capital.

He has warmed up for the main room at Hard House Academy, as well as playing for Antiworld, Frantic, Heat, Logic and Raindance, and most recently at Ozone at Deep Blue on Friday 19 May, as he’s been an Ozone regular since its humble beginnings at the Purple Turtle. But whereas just last year he was playing hard dance for Ozone, now you’ll find him spinning his latest passion, electro. His techno B2B with Sol Ray at Too Much Maria’s 40th birthday launch party at Hidden was awesome too. Is there nothing this jock can’t play?



You haven’t been interviewed on this website for well over a year. What’s been happening over the last year in the world of Eduardo Herrera?

I’m now living in Brighton, still playing out and about everywhere, djing and studying hard, trying my hand at production, loving, kissing and enjoying life!

Why the move from Brazil to Brighton? How is the music scene different in Brazil to Brighton?

Well I actually moved to London, then to Brighton for the sea and fresh air, it’s much healthier. You can have the best of both worlds — the world of London and the world of Brighton. I first came to London to study music production, which I’m now doing from Brighton.

Do you prefer living in Brazil or here? Rumour has it you were a TV star on Brazilian TV? Did you have any aspirations to be a star in a Brazilian soap opera?

I had a radio show in Brazil for seven years, and a very small part in a TV show. I studied theatre when I was younger, working as an actor for two years in children’s theatre. It was a variety show with bands playing in the back and interviewing. Of course, I was the dj!

You’ve had a long working relationship with Too Much Maria, having been resident at her legendary Too Much But Never Enough parties and hosting hard dance, techno and electro rooms all over the capital. Where did your association with Maria begin and how do you see it progressing?

I knew some friends who knew Maria, met her at a party and we started working together. I’d just come to London to study music and it all took off from there.



How has your djing career been going over the last two years and where do you see it over the next two?

In the last two years I’ve played at some of the biggest parties, such as Frantic, Antiworld and Heat. Now I prefer to play more electro, but sometimes they still call me to play harder sets. I just enjoy playing, it’s as simple as that! I’ll carry on all my life, I just want to play! If a place wants me to play, I’ll be there. I don’t have any pretension, if I’m lucky enough to make people dance then I’m happy.

What was your inspiration to start djing?

When I was nine years old in 1979 I was taken to a disco. My cousin was friends with the dj and I stayed with them all afternoon. It was the most wonderful experience of my life and made my whole body vibrate.

What were and are your djing influences? And which producers are doing if for you at the moment?

My early influences were Mau Mau, a dj godfather in Brazil, and Renato Lopes. Now I’m influenced by Tiefschwarz, Richie Hawtin, David Guetta . . . there are so many talented djs and producers out there! I love Sven Vath . . .

In terms of record labels I like the Spanish Fresco very much, Mazzu, the German label Pickadol, Vitalic. I’ve got a bad memory but I love electro and electro house!



You play differently every time I hear you!

That’s why nobody understand me! I like surprises! Well, everybody likes surprises!

How has your djing developed of late?

I was playing house and techno before I started playing hard trance, so I’ve just come back to what I was playing before.

Why the move from hard trance to electro?

It was too expensive to keep up with buying three styles of records — you don’t always get records for free! I like my disco!

Who are your favourite electro DJs?

There are so many talented people playing electro house, it’s so nice! Like Diego who played at Electrolysis recently, he was really nice!



You can play anything from banging hard trance, electro and funky techno. If you had an 8 hour set what would you play?

I would love to play deep house, funky house . . . it’s lovely to tell a story and be the story teller. It would depend on the people I was playing to but definitely electronic . . . a bit of acid house. For me the big question is, who says you cannot mix styles?!

I believe electro is the future? Do you?

Electro is the past, the present and the future. It’s everywhere! It’s always been here, it’s nothing new really! Think of Africa Baambata, Human League . . .

Your style is unique; where do you source your records and how would you describe your djing style?

I buy records from general record shops, off the internet, I go to shops and if I like what I hear I buy it, so I’m experimental sometimes. I prefer risking than being boring. I play what I think is good!

You’re finally studying music production seriously. How is this changing your sound (if at all…)?

It’s so nice to play your own productions and see people going crazy. I think playing records influences the way you produce too, so more than the other way round!



You’re one of the founding members of Mix Bazaar, one of Brazil’s most eclectic festivals. How did this start and what does it involve?

This is a very long story! Have you got a drink? OK, I’ll begin . . . . . It’s a funny story. There was a place called ‘End of Century’, well that’s the literal translation from Portuguese, ‘Fim de Seculo’. The place still exists, but from 1987–2000 that’s what it was, then it changed its name to Neo (New Electronic Organisation).

In 1995 I was given a Thursday night to promote and do some parties there, which I then started doing. It was the same old issue of getting people. I thought, OK, it’s got some energy and is definitely something different every Thursday, so I created a few parties and there was a style of music that was particular to there. Then one of the parties I created had a bunch of friends who were clothes and art designers, but they didn’t have anywhere to show their products. I had a conversation with a friend, and we thought it would be nice to create a space once a month by the dance floor for these people to expose what they do, so at least the people who came could see something different and if they sell stuff then even better!

So we opened the space for the artists to do something different, and the first party started with four people and stalls, then the next month there were six, then ten, then twelve, then fifteen ..then at some point we had a disagreement with the club owner and had to leave the club. Mix Bazaar was already an established Thursday night small party with thirty stalls, so I’m like, what to do?! But luckily I had a friend who had contact with the council. She knew there were warehouses near the river in Porto Alegre, as a few months earlier she promoted a tattoo festival there. I asked Simone to join forces together with me, as we had all the stalls and people and make a party with the people selling their products at the same time.

We tried and we got the space to make the first party. In the previous space in the Neo Club we’d had 300–400, now we had 2000 in the warehouse! Then we went to 5000! The event just kept getting bigger! The first edition went from 6pm–6am on Saturday night–Sunday morning, which was OK for a while. At some point I split up with my partner and everything changed. I carried on and got my friend Robero Batata who is one of the owners of the End of Century to work with me and get the experience at producing practical stuff. It took off and we started doing the event from 10am Saturday morning until 10pm Sunday evening, doing an entire two day festival with shows, performances and over 100 stalls from all over Brazil.

We’ve been doing it for over 11 years now and it’s still full and it’s on, to play on words! I’m so proud most of all because I started something a lot of people like Marilia Lima are making their living from! Some of the artists are relying on it. It’s there for these people and has made a mark on my city. It’s not a commercial event, but something to open space for new artists from all backgrounds.



I hear you’re about to put your own night on in Brighton on Friday 23rd June at the Church in Churchill Square. What’s the philosophy behind it? Rumour has it, it’s going to be a free party.

The line-up will be half Brazilian, half English: Mike Redina, Alec Fasani, Eddie Santos and myself, of course. It’s going to be called Drop, as in drop your clothes.

In keeping with the ethos of Mix Bazaar it will be free of course. We are very lucky to have a VJ, VJ Spetto — he’s a friend of mine from Brazil visiting. Last time he played in Manchester.

It’s free because it’s the first night, so I want to make people happy. For my friends it would make it too difficult to come if we charged them, it’s not fair if you’re travelling from London. It’s just for joy, for the joy of music. It’s an experience getting djs to come, as it’s the first Drop experience — and it’s quite peculiar having them play whatever they like, they’re not following any strict policy really!



3 NRG-Flow guys are playing, including Mike Redina, Reminiscence and MEC. Check out:
http://www.nrgflow.co.uk/ they’re big in trance production and have played at Psychedelic Academy and Antiworld. They’ve had records released already through big labels like Bonzai — nice records, nice releases — so it’s a nice job in terms of bringing together upcoming creative people.

Sympson is a friend who’s never played out under this name. He used to have a rock band and is now a producer of electronic music. It’s his first opportunity to try and help out in a wider way.

Joseph Hex is from Prototype. I’m playing for his party in Brighton and together we’ll build something.

Eddie Santoz is from my home town of Porto Alegre and has played at the Egg and Turnmills. He’s a big name for the line up.

Fasani has played at Heat — another talented guy!



You’ve played for many HeatUK and Frantic events, so it’s only fitting you’re playing in the Subbass and Never Enough House Room at Supernova at Brixton Academy this Saturday. What can fans expect from your set?

I’m really looking forward to it, as they’re two of my favourite parties under one roof! As to what I’ll play, well you know I love surprises so you’ll just have to come and see!

Maria’s still got some tickets left, give her a yell at www.toomuchbutneverenough.com

Finally, is there anything else you would like to push?

Yeah! There is never enough pushing!

On Saturday 3rd of June from 9pm to 2am there’s my house session @ Kinky Mambo in Upper Street!

On Sunday 18th of june from 3pm to 1am there’s the PUSH World Cup Game @ the White House in Clapham Common.

On Sunday 25th of June from 12 noon to midnight there’s Miami Calling and Twisted Ego @ Bar Aquarium.

And finally for now . . .

On Saturday 22nd of July from 10pm to 8am there’s Neverenough Maria’s co-production called RAVE: the indoor festival @ Seone, with Lab4, Proteus, ASYS, Vitor Lima and many others!

To sum up, Eduardo has a unique attitude to life. In Mix Bazaar and his upcoming party Drop and throughout his professional career, he nurtures new talent. As is in the nature of the Brazilian community in London, he has a collective, altruistic vision in his thinking so that everybody benefits, sometimes to his own detriment.

When telling me about his home town, it transpires that the ‘Alegre’ in Porto Alegre actually means ‘happy’. Suddenly it all makes sense, for Eduardo is definitely from a happy place.


Thanks to Kiko, mrbicgit and Vixta for their photos. Not to be reproduced without permission.


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Other Features By gergi108:
Mixing wizard & Fuel petrolhead Alan K tells it like it is @ Fire
Anthony Dean dishes it out just in time for Terminal
Dave Joy finally hits London
Fiction 6th Birthday @ The Cross, Friday 4 March
DTPM Christmas Party @ Fabric & interview with Mark Westhenry
The views and opinions expressed in this review are strictly those of the author only for which HarderFaster will not be held responsible or liable.
Comments:

From: Maria on 25th May 2006 12:22.14
Heartbeat Not worthy...
That's been a really pleasure to work with you.
I'm looking forward to your set at Supernova this Saturday at Brixton Academy. See you all there!!!

From: Neats on 25th May 2006 12:30.00
Great stuff Thumbs up



From: Jailson on 25th May 2006 12:34.08
Nice one Eduardo. See you at the academy saturday.

From: MEC on 25th May 2006 13:35.12
Wicked stuff Eduardo! Looking forward to Drop!! By the way u never said anything about dropping our clothes Wink

See you tomorrow!!!!

From: Dj Alec Fasani on 25th May 2006 13:47.31
I didn’t know you have started Mix Bazaar!!!
Congratulations mate. It’s always a pleasure being with you.
I feel so lucky to have given you that demo on Maria’s 40th anniversary.
See you on SUPERNOVA, PUSH, DROP, REACTION, SW4…and many others, I hope hehe.


From: anushka007 on 25th May 2006 14:33.06
I just cannot wait till Saturday Hyper! Wicked read guys... and I see you on the dance floor!

From: Banga Matt on 25th May 2006 16:55.07
wikid eduardo . good to hear u rockin the floors bro !
tac ! boowai

From: SEBASTIEN on 25th May 2006 17:28.07
well done eduardo, we been good friends now a couple of years and im glad at last u have been recoginsed for the star u are, everyone loves a brazillian!!!!

Woooooot!Woooooot!Woooooot!



From: Eddie Santos on 25th May 2006 17:49.08
So, I've got to say: 'This a funk Dj' with a lot of experience in a electronic scene mixed with a simple person.
It's always my pleasure to talk about music and sharing sets with you.
It's a really good combination for a succcesful party Maria & Eduardo Herrera. Well, I've got nothing else to say. Just check it!

From: Kiko on 25th May 2006 17:56.19
Nice 1! Thumbs up
Good luck with your new party in Brighton.

From: antiworld on 25th May 2006 19:07.30
ciao eduardo how are you?
hope to see this sat and keep the party rocking
take it easy enrico & the antiworld crew

From: Maria on 25th May 2006 20:16.57
Listen to Eduardo May mix at http://nrgflow.co.uk/eduardo_h_bio.html


From: JAY B on 25th May 2006 20:37.37
VERY NICE INTERVIEW !!! VALEU MR. HERRERA !!! Cheers from Rio de Janeiro !!!

From: Mike Redina on 25th May 2006 22:24.13
Para bems Eduardo,
Nice interview, made for a great read..
Really looking forward to Drop , thanks for the wicked mix !!!
Abracoss (superstar)


From: dj moni on 25th May 2006 23:56.45
You know I love you mate! Well done!! Cant wait to play with you again, in Brighton maybe. Best wishes, hugs and kisses to you sugar. XXX Moni

From: reminiscence on 26th May 2006 01:05.09
Eduardo,

Thanks for all your amazing support, looking forward to working with you in the very near future. Let the wknd roll on, see you soon!

Respect!

r3m

From: Centurian on 27th May 2006 07:10.24
Top stuff, i knew you had xp, but not that much xp Eduardo!!!

Keep up the good work fella!!!

From: dimitry on 27th May 2006 16:38.39
geat staff ,

good luck with the night

Loving electro at the moment

From: dani d on 27th May 2006 19:11.33
Nice interview Eduardo!!Keep it electro!!!Thumbs up

From: Just Badger! on 29th May 2006 20:39.08
Wikid interview people deserve the recognition when they have achieved the amount that u have mate. Had some great nights out and hope to catch up with u soon mate

Good luck with every thing the future brings

From: Norris123 on 30th May 2006 17:23.01
Absolute top man Eduardo! Pleasure to have known and worked with you for so many years...Thumbs up

From: Ian Edwards on 30th May 2006 19:10.16
nice one dude..

From: gergi108 on 2nd Jun 2006 17:12.59
you are a wonderful guy-hope your future is brighter than your stellar past

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