millerwillie
Registered: Dec 2021
Posts: 0 - Threads: 1
Location: USA
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Summary: John Tighe has put together a great little book for writers seeking to be successful selling their books in eBook format for Kindle. It includes monetizing Kindle books, choosing between niche and genre, how to write your book quickly, how to conduct research, writing your book, editing, and much more.
Pros: It’s very inclusive of the information needed to be successful on Amazon with Kindle eBooks. I especially enjoyed the parts about marketing your book and the book launch itself. Tighe gives tips on advertising, keyword research and usage, attention grabbing titles, why it’s important to use sub-titles, Amazon categories, and much more. It’s all useful information.
Cons: According to the experts from do homework for money expert some parts of the book were discouraging for me. Although they may have been honest, I felt there could be other ways to do what was being described. For example, Tighe recommends getting reviews for your book before you do the official launch. This would include giving away a free review copy of the book to someone in return for a review. I appreciate the fact that Tighe didn’t recommend making up reviews! However, this seems a daunting task as do other tasks in the book. Like I said, however, it may be the truth of it in which case it needs to be said.
Reader Warnings: None
Conclusion: This is a great book for anyone thinking about publishing eBooks on Amazon for Kindle. You can borrow it for free if you have Kindle Unlimited.
How to Be Creative
Journalistic Advertising
Instead of creating a static campaign, create a single ad and see what people think of it.
Then write the next. Now the campaign lives. It’s responsive. Social.
Gossage invented the social media of print.
He wrote his ads to respond to the buzz of the previous advertisement.
His campaigns didn’t just change behavior, but culture.
Get Into the Thick of Your Work.
Another aspect of journalistic advertising is getting your feet on the ground and becoming interpersonal. Be a reporter.
Gossage sent his copywriter working on the Fina gas station account to work in Fina gas stations. He toured seven in fourteen days.
He learned that people hate going to gas stations. The campaign goal became: Make gas stations fun. That’s when Gossage invented “Pink Air.”
Journalistic Technique Bonus: Gossage Invented Reality TV
“The journalistic technique is even more interesting when you use real people launched on some interesting enterprise. Because then they will produce their own variants and problems and quandaries as they go along; all you have to do is report them.”
Follow you employees. Your customers. People who are trying your product.
Or yourself.
Put them in a difficult situation.
Or put your art (or ad) in a difficult position, and see what happens.
Don’t Stop Saying Yes
What happens if you devise an outlandish idea and bring it to a logical conclusion?
You’ll create your campaign without really trying – because you’re creating a unique story that sells itself. This is an evident during improvisation (and it works wonders with kids.)
Saying yes creates a loose and responsive actor, writer, artist and probably just about anybody doing anything. Because saying YES isn’t just attractive.
It moves all action forward.
Don’t Add Extras
This is what the founder of Gossage’s agency called, “putting raisins in the matzohs.”
It’s adding something fancy that doesn’t belong. Doesn’t add. But likely detracts.
Don’t add cardamom when the story is plain vanilla.
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22-12-2021 16:29 PM
